About Crowd Proof
EXPERIENCED, ATTENTIVE RESEARCHERS COMPASSIONATE ABOUT PEOPLE
What is market research?
Market research is the process of collecting, analyzing, and interpreting data to gain insights into the industry, brand and competitors, consumers, and more, to make informed decisions, reduce risks, and improve competitiveness in the marketplace.
Why Crowd Proof?
Our commitment to market research is powered by a deep sense of responsibility and advocacy for our clients and for the people impacted most by your business decisions–your customers.
THE CROWD PROOF TEam
Jessie Angus, IPC
CEO/Insights Chief
Drawing on 20+ years of experience, beginning in the big city markets of New Orleans and Boston, Jessie makes the discovery of insights possible every day. She is adept at all manner of research approaches, from market and brand assessments to concept testing and digital experience studies. Jessie designs and fields both quantitative and qualitative studies.
Carrie Plunkett
Research & Insights DIRECTOR
An attentive and natural problem solver, Carrie manages insights projects with sharp logic and masterful organization. She excels at leading primary and secondary research processes, in support of understanding consumer behavior and mining insights that inform strategic marketing solutions and plans.
This is a phenomenal review of findings and the recommendations for messaging are spot on. Thank you for helping us to clarify what is happening in the home visiting field, and for outlining next steps in a way that is accessible for us and our partners.
Shari Levine, Vermont Department of Health
THE CROWD PROOF APPROACH
Our job is to help clients make strategic decisions and forge deeper connections with customers, employees, and stakeholders. Here’s how we do it.
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We begin at the end, working together to articulate your most important questions and information gaps. Next, we use a variety of leading research methods, such as surveys, focus groups, in-depth interviews, and user testing, to collect reliable data.
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Then we apply knowledge and ideas to that data. Gathering data may be a science, but using it well requires an artful analysis. You can expect reporting with descriptions of what the findings mean, not just charts of data points.
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Insights are windows into opportunity, but they’re not next steps. We connect the wisdom discovered during research to the questions and challenges you’re facing to provide answers and a blueprint to get moving.
We mine the true story from within the data and make recommendations that drive action.
On my part, this has been more fun than I thought it would be!
Crowd Proof Focus Group Participant
IS CROWD PROOF A GOOD FIT FOR YOU?
If you value knowing your customers’ needs inside and out, then we’re speaking the same language.
Do you have a tenacious curiosity about what makes customers tick?
Are you looking for guidance from a trusted research partner?
Do you enjoy collaborating throughout the process?
Are you excited to explore whatever the research may find?
Do you look forward to owning the findings as you make decisions moving forward?
Then we are the right fit for you!