Along with the client project team, Crowd Proof established research objectives to:

• Quantify company hypotheses;

• Validate and prioritize audience segments;

• Benchmark and flag brand health and market positioning;

• Understand sentiment and barriers to engagement and prospect development.

We employed a research approach including biannual quantitative online brand surveys (customers and prospects) and a custom-designed insights program. This work continues to provide benchmark data representative of target populations, and continuously feeds real-time journey feedback and sentiment into organizational decisions.

Particularly important, key findings articulated five specific factors that drive stronger, positive opinions of solar power, and translate into likelihood to purchase solar, as well as identification of brand misconceptions and brand strengths untapped in previous initiatives. Likewise, real-time journey feedback continues to flag customer hot spots for immediate company action.

By providing robust insights, Crowd Proof’s research findings informed the company’s two key business decisions: Who should the company target for the biggest growth opportunities, and what messaging and channels are best to reach them?

The findings guided the company in adjusting marketing and operational strategies, refining brand positioning, creating increasingly persuasive communication, and shifting processes for improved customer experience.